Nokia launched Lumia 800 with a next generation 4D projection onto Millbank Tower. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure.
You may ask where’s the 4th dimension, according to Nokia, it’s the beats of Deadmau5. Sure, Nokia.
If you liked this, you may want to check out Audi’s try at projections.